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Case Study: The Branding of an Actors School of Performing Arts

The competition for performing arts schools is tough and indeed it is important for those who are in such an industry to pay special attention to branding. Recently, I met a gentleman who started a performing arts and actors training school during my travels and he called it V-Stages.


Later I considered what V-stages meant and the marketing value of that brand. The gentleman had done an excellent job designing his business cards and the whole thing made perfect sense. Did you know that "Vstages" is an agricultural term? It refers to the various stages of growing wheat in fact.


Thus the Various Stages or Vstages can also relate to the growth stages of crops. In education it could be the nurturing stages of young minds! In the entertainment process it perhaps could also relate to the "acts of the play" as it develops. Or as the audience comes to understanding in their own minds.


Thus it embodies the fruits of ones labors in entertainment encompassing both the extroverted self and introspective enlightenment. What does all this Vstage discussion have about the price of rice? Ever thing actually; Abstractly thinking out loud here of course. Wheat and rice go thru the same stages.


So for an; "Actors Network" V-stages can be also many things. For instance the stages of a Delta Rocket launching satellites into space or the actor taking the audience on a ride into another World of thought? Three stages, Three Guys and One Piano, as the music plays and SpaceShip one takes another space tourist into their own future, propelling them into deeper understanding.


Perhaps you can see the ability to allow visualization in the minds of the public and potential customers. V-stages are also the stages used in aviation as an aircraft goes down a runway until the speed allows it to fly; V-1, V-2, V-3, you see? What can you do to enhance and visualize your brand name?


I certainly hope this article is of interest and that is has propelled thought. The goal is simple, to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.


"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington


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